HARALD PIHL, Europe’s leading supplier of nickel and titanium alloys, and SV Werder Bremen, a club with 125 years of history and a strong social commitment in northern Germany, have shared a close partnership built on performance, excellence, and shared values.
In 2025, this partnership reached a new milestone: HARALD PIHL became one of four long-term Floodlight Partners. This special role ensures that the Weserstadion will keep its historic name until at least 2030. Each partner symbolically represents one of the stadium’s four iconic floodlights, choosing not to claim naming rights out of respect for tradition.
This step deepens HARALD PIHL’s presence in Bremen and reflects shared values of reliability, sustainability, and community — keeping the lights on for fans and tradition alike, and strengthening a partnership built to last.
Read more about our partnership with SV Werder Bremen and the journey that led to this milestone
Read about the beginning of our partnership with SV Werder Bremen.