HARALD PIHL, Europe’s leading supplier of nickel and titanium alloys, and SV Werder Bremen, a club with 125 years of history and a strong social commitment in northern Germany, have a close partnership based on performance, high quality and shared values.
In 2025, this partnership reached a new milestone: HARALD PIHL became one of four long-term Floodlight partners. This special role means that the Weserstadion will retain its historic name at least until 2030. Each partner symbolically represents one of the stadium’s four iconic floodlights and has waived naming rights out of respect for tradition.
This move strengthens HARALD PIHL’s presence in Bremen and reflects our shared values: reliability, sustainability and community – we ensure that both the fans and the traditions are given their rightful place, whilst cementing a partnership built to last. Read more about our partnership with SV Werder Bremen and the journey that led to this milestone
Read about how our partnership with SV Werder Bremen began.